SNICKERING

Problem

Swatting, the practice of pranking people by reporting dramatic but fake incidents at someone else’s location causing law enforcement to mobilize SWAT-teams is an incredibly dangerous hoax.

Solution

So, we created Snickers Hungry Hotline, a phone service that people could call to report their favorite streamers, teammates, opponents, and friends.

We then dispatched a Snickers delivery man in our Hungry Hotline Van. He would show up at their house and bang loudly at the door, but when they opened they weren’t greeted with the sight of a SWAT-Team, but instead of a man in Snickers uniform telling them that they had been reported by an anonymous caller.

Snickers Hungry Hotline

RESULTS

We partnered up with the eSport team FlyQuest to kickstart the campaign with their star player WildTurtle which resulted in their best performing activation to date, generating some extremely positive fan feedback and over 917K impressions in the first week.

917K+ IMPRESSIONS

IMPRESSIONS

34K VIEWS

VIEWS

249K MINUTES WATCHED

MINUTES WATCHED

Snickers Hungry Hotline