Swatting, the practice of pranking people by reporting dramatic but fake incidents at someone else’s location causing law enforcement to mobilize SWAT-teams is an incredibly dangerous hoax.
So, we created Snickers Hungry Hotline, a phone service that people could call to report their favorite streamers, teammates, opponents, and friends.
We then dispatched a Snickers delivery man in our Hungry Hotline Van. He would show up at their house and bang loudly at the door, but when they opened they weren’t greeted with the sight of a SWAT-Team, but instead of a man in Snickers uniform telling them that they had been reported by an anonymous caller.
We partnered up with the eSport team FlyQuest to kickstart the campaign with their star player WildTurtle which resulted in their best performing activation to date, generating some extremely positive fan feedback and over 917K impressions in the first week.